Scope: Art Direction, Photography, Digital, EDM, Animation
*The images on the mood board (2nd file) are not mine.
As part of an ongoing project, I collaborated closely with the client to produce weekly content spanning multiple platforms such as email marketing, website, and social media. This involved creating diverse content forms, from graphics and animations to photography. I was responsible for all aspects of the creative process, including art directing, styling, and shooting product and lifestyle shoots. I was additionally tasked with the curation of the brand's Instagram feed and stories to ensure a cohesive visual narrative that harmonised seamlessly with the brand's identity.