Projects,             

Meena Maxwell


Aquatech

Lead Designer
Agency: The General Store
Creative Director: Reeshma Bhanji
Scope: Art Direction, Identity, Style Guide, Digital Design, Packaging

Aquatech is a trailblazing designer and manufacturer of water housings, unleashing top-tier gear that fuels adventure, ignites creativity, and deepens our connection with the aquatic world. Infused with daring innovation, engineering mastery, and a passion for customer empowerment, Aquatech propels enthusiasts to push the limits of creativity and exploration.

We were engaged to execute a comprehensive redesign of Aquatech's visual identity, encompassing territory definition, brand positioning, and crafting a new visual narrative. As part of the identity development, I worked closely with our creative director to design brand elements, including typography, colour palette, imagery, and art direction, ensuring consistent implementation across diverse applications. Additionally, we developed a detailed photography taxonomy that visually forms Aquatech's ethos. I also took charge of executing the brand guidelines.



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